3-Jan-04 4:00 PM CST

Mobile Outdoor & Alternative Out of Home Media Ideas

Macdonald Media’s Creative Director, Rick Robinson, explains how billboards are nothing more than visual communication. Rick describes the similarities between internet advertising and outdoor as well as sharing some of the latest examples of alternative media like elevator media networks, airplane overhead bins and even dry cleaning bags. A Member of the Outdoor Advertising Association of America (OAAA) Hall of Fame, Rick Robinson is a long time billboard advocate, creative consultant, public speaker, fine artist and writer. His 18 years in the business have included stints as a local salesperson for Ackerley Airport Advertising San Francisco, Business Development Manager for Gannett Outdoor San Francisco and Los Angeles, and National Creative Director at Viacom Outdoor for several years until he opened up MacDonald Media’s LA office in July of 2001.

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